Drake releases the first visual off his highly anticipated album Nothing Was The Same, which officially dropped today. The video to ‘Hold On Where Going Home‘ is a 7 minute feature with appearances by Majid Jordan, A$AP Rocky and actor Johnny Simmons .
In the video Drake puts his acting skills to the forefront in the hunt for his woman. He and the crew mask up and pack heat for the task ahead. They realize that there’s an informant in the their circle and get rid of him quick. You feel like you’re truly watching a story unfold, it’s beyond the expectation of a Hip-Hop music video in these times. The only other person I can truly say is on this visual level is The Weeknd with his video to ‘Pretty‘
Love that Drake puts forth his creative side for this visual and gives us a story to the hit single. Hopefully putting creativity into videos will be a lasting trend for Hip-Hop music. Nothing is the same anymore, artists need to step their game up.