Nicki Minaj teams up with Give Back Brands LLC, to launch her new fragrance “Pink Friday“. The YMCMB rapper borrows the name from her 2010 debut album.
The fragrance design features the rapper wearing a pink wig and a “Nicki Minaj” chain. Her perfume will be in department stores at the end of September.
The hip-hop superstar is involved in all aspects of the brand, including product development, packaging, and advertising. “Signing Nicki Minaj was a simple decision; her talent and extensive reach present a platform with tremendous global opportunity,” added Paul West, Co-Founder and Chief Executive Officer of Give Back Brands.
Nicki previously released her own nail polish collection with OPI Nail Polish and limited edition lipstick with M·A·C Cosmetics.