Jay-Z & Beyonce Introduce Blue Ivy


Not wanting anyone else to move in on their child’s unusual moniker, Beyoncé Knowles and Jay-Z have applied to trademark Blue Ivy.

The move comes after the couple found out that two other forms were submitted asking for trademarks for Blue Ivy – both of which had been turned down.

Designer Joseph Mbeh submitted an application to trademark “Blue Ivy Carter NYC” and another unnamed group sought the rights to “” for a fragrance.

Since being turned down, Mbeh has offered an apology over infringing on Beyonce and Jay-Z’s celebrity for attempted personal gain.