Rihanna (@Rihanna) ‘What Now’ Behind The Scenes

Rihanna - What Now (Behind The Scenes)

Rihanna takes fans behind the scenes of her visual to the single ‘What Now‘ off her latest album release Unapologetic.

In the behind the scenes she says “It’s gonna be kinda eery, very creepy because “What Now” is one of those songs that you can get really boring with the visual. Everybody’s probably expecting like a narrative type of video, a love story of some sorts, something really soft and pretty. It is pretty and kinda soft, but it’s really a little demented.”

The premiere of the video will be on November 15th on Vevo.